Northline for greengatemarkets
Northline Advisory for greengatemarkets

Take the heat off five o'clock.

Our proposal for store operations at Greengate. Shorter lines at the Saturday peak, fuller shelves by afternoon and fewer wasted steps for your crews. Proven in 12 stores first, then carried to all 240 before next year's holidays.

Prepared for Ruth, Andre, Priya and Greengate's 240 store managers. October 31, 2026. Proposal NA-2611.

240stores changed
$3,200,000all in, one price
12 monthsto the last store
Walk the floor

A Greengate store at 17:00 on a Saturday. Heat is where shoppers wait, shelves sit empty and staff walk too far. The blue line is us.

01

What you told us.

We walked 14 Greengate stores in September and spent two days with your regional team. Three things came up in every store, in nearly the same words.

"Saturday at five, the line runs back past the flowers."

Store manager, Lakeshore region

"We're out of bananas by two, and there are six cases in the back."

Produce lead, Metro region

"My crew walks eleven kilometres a shift. Most of it is going back for things."

Night manager, River Valley region
7.4minAverage wait at the tills, Saturday at 17:00, across the 14 stores we timed.
91.8percentLines on the shelf when a shopper looks, chain average across the trading day.
11.2kmWalked per restock shift, measured on 40 staff with step counters for two weeks.

Those three numbers are the whole proposal. Everything below moves one of them.

02

Watch the floor cool.

This is a mid-size Greengate, 28,000 square feet, drawn from the plans of your 96 stores in that format. Pick an hour, then switch on our six changes one at a time. Each one cools a different corner.

coolhotstaff route todayroute with Northline
Wait at the tills
7.4min
Deli counter 4.8 min
On the shelf at this hour
89.2percent
Today at this hour
Walked per restock shift
11.2km
Today
Shopper dots in line
30people
At the six staffed tills
Sales kept on the shelf and at the till, all 240 stores, a year
$0.0M

Our six changes

03

Twelve stores, then everyone.

Eight weeks of diagnostic, a 12-store pilot through the spring, then four regional waves that finish before next year's holiday trading. No store changes anything from Thanksgiving week to January 4. The chart follows your basket below.

2026 to 2028
January 8Ranked list of changes, with the money attached to each
April 23Pilot readout, 12 stores against 12 matched stores
November 12Last store live, ten days before the freeze
04

Your basket.

Every line below can come out on its own, and each one tells you what goes with it. The diagnostic sits under every version because nothing else works without it.

Diagnostic

Eight weeks. Till, ordering and labour data from all 240 stores, 20 stores walked hour by hour, and a ranked list of changes with the money attached to each.

$420,000
In every version

Pilot in 12 stores

All six changes in 12 stores across four regions for twelve weeks, measured against 12 matched stores that change nothing.

$640,000

Rollout waves

Region by region, eight weeks a wave, with a Northline lead in every store for the week each change goes live.

$1,580,000
4 waves

Performance office

Two of ours and two of yours in one room every Monday with the numbers from every store, fixing whatever slips.

$560,000

Our pick is the full basket at $3,200,000. If it has to be smaller, take the office down to six months before you touch the pilot or a wave. The pilot is where we find our mistakes cheaply, in 12 stores instead of 68.

NORTHLINE ADVISORY

FOR GREENGATE MARKETS
PROPOSAL NA-2611
31 OCT 2026

TOTAL$3,200,000
STORES CHANGED240
PAYS BACKSEP 2027
FEE AT RISK$237,000

PRICES HOLD TO 30 NOV 2026

05

Ruth, will shoppers feel it?

For Ruth, Chief Executive

Yes, at three moments they already complain about. Greengate's promise is fresh at the gate, and right now the gate is the slowest part of the store.

At the till

7.43.4minutes at 17:00

Tills open twenty minutes before the line forms, because the rota is built from your own till data, two weeks out.

At the banana table

91.896.6percent on the shelf

Fresh comes out at dawn and again at noon, so the afternoon shopper finds what the morning shopper found.

At the collect bay

8898percent ready on time

Pickers walk one lap instead of six, so the order is bagged before the customer parks.

Every change here is one a shopper can see. None of them asks a shopper to do anything new.

06

Andre, can the stores take it at full speed?

For Andre, Chief Operating Officer, Stores

Each store gets eight weeks of change, one thing at a time. A store manager spends six hours on it in total, and never on a weekend.

Weekdays onlyNothing goes live on a Friday, Saturday or Sunday, and nothing during the holiday freeze.
Any store can pauseOne call to Theo holds a change for a week in that store, no questions, no penalty on our fee.
One of ours on siteA Northline lead is in the store the week each change goes live, on the floor during the rush.
07

Priya, when does it pay for itself?

For Priya, Chief Financial Officer

On the basket above, it pays back in September 2027.

Fees paid, running totalMargin and labour won back, running total
Sep 2027Month the money comes back
$0Net to Greengate after 24 months
$237,000Our fee held until your shelves hold

Benefit counts gross margin on sales kept and the labour hours we hand back, at your own wage rates. We left out shrink, energy and anything the pilot can't measure. Fifteen percent of every wave fee waits until that region holds 95 percent on the shelf for four straight weeks.

08

Store managers, what changes on Monday?

For all 240 Greengate store managers

You get one page every Monday morning and one thing to fix that week. The rota, the cages and the pick lists arrive already sorted.

Your Monday

    greengatefloor reportStore 118
    Week 31
    Wait at 17:003.6 min
    On the shelf95.8 percent
    Walked a shift5.4 km
    This week's one thing

    The aisle 6 promotion end runs dry by Saturday noon. The order for it closes Thursday at 14:00, so raise it by two cases before then.

    Sent 06:00 Monday. Questions go to Theo.

    09

    The terms, in plain words.

    How you pay

    Each piece bills in two halves, at kick-off and at handover. The office bills monthly. Thirty-day terms on every invoice.

    Our fee at risk

    Fifteen percent of every wave fee is held until that region holds 95 percent on the shelf for four straight weeks. If it doesn't within 90 days of handover, you keep it.

    Your data

    Till, ordering and labour data stays in your systems. We work inside them, take nothing out, and lose access the day we finish.

    Our people

    Mara leads the engagement and Theo runs the stores. Neither is swapped out without your say, and you meet every Northline lead before they set foot in a store.

    Stopping early

    Either side can stop with 30 days' notice. You pay for work done to that point and keep everything we've built, including the rota model and the playbooks.

    Prices

    These prices hold until November 30, 2026. Travel is included. Nothing is billed by the hour.

    10

    What we don't know yet.

    Four things are still open. Two of them could change the price, and we'd sooner tell you now.

    Can we get till data in 15-minute slices?

    Your till system keeps it but exports by the hour. At hourly grain the rota forecast is about a third less sharp. A connector from your vendor would cost around $40,000, and that isn't in the basket.

    Could add $40,000

    Does Lakeshore's labour agreement allow two weeks' notice?

    The other three regions can move start times on two weeks' notice. If Lakeshore needs four, its wave runs three weeks longer at no extra fee.

    No price change

    Can the third warehouse pack cages in aisle order?

    Two of your three warehouses have the floor space. The third may need a sort lane. We'll know after the diagnostic and won't start that change in its stores until we do.

    May need your capital

    Who runs the office after we leave?

    We'd like a named Greengate lead by the pilot readout in April, so the handover has a person at the other end of it.

    No price change
    11

    Checkout.

    Say yes by November 6 and we're in the first diagnostic stores on Monday, November 9, with three weeks of store walks done before the freeze.

    M
    MaraEngagement partner, Northlinemara@northline.example
    T
    TheoStore operations lead, Northlinetheo@northline.example