A national fit-out proposal for Pulse Collective, from Ironvale Fitouts.
You've sold founding memberships at all sixty addresses, and each member can see their gym's date in the Pulse app. A late opening means refunds, rebooked classes and a first review you can't take back. So every site in this proposal has its own fixed opening day, written into the contract, and if we miss one we pay for it.
Drag the day or press play. Each dot is a Pulse gym moving from strip-out to open, region by region. Tap any dot and its floor plan fills in beside the map, zone by zone.
Tap a dot to open that site
Your sixty leases fall into three floor plates. Each gets the same zones in the same order, with the machine count and days on site set by size. Pick one to see its plan and its schedule.
20
standard sites, mostly high-street units over two shopfronts
27 days from strip-out to open
Ironvale keeps day crews on walls, power and floors. Twelve night crews follow them in, unloading machines at 22:00 and leaving the floor swept by 06:00. Nobody stands around waiting for a clear room.
One team, one phone number, one board. Tom runs it and is your single point of contact for all sixty sites from signing to the last defect.
One per region, each running ten sites with no more than four live at once. Every site has a named site manager from strip-out to handover.
The person your opening manager walks the floor with. They send the 07:00 report every morning and hand you the keys.
Twelve crews of six, trained on your equipment supplier's commissioning checklist. They place, level, power and test every machine before the morning trades arrive.
Day crews hand the floor over at 18:00. The night crew takes it at 22:00, so the trades never trip over pallets and the machines never sit in a corridor gathering plaster dust.
Each chapter takes one question we heard from Pulse and answers it without a call.
01
Dana, Chief Executive
Yes, and the contract says so site by site. Each of the sixty gyms has a fixed opening day in the schedule. If a site opens late we credit Pulse $40,000 a day, up to ten percent of that site's price, with no argument about cause unless it's a change you asked for.
The rollout runs region by region, so the regions you sold first open first.
02
Marcus, Chief Operating Officer
Tom. One rollout office, one number, answered all night while the night crews are out. Your regional managers never chase sixty contractors, because there's only one.
Every site manager files the same report by 07:00, and it feeds the board you just used. Here's what yours would look like for the site you picked.
03
Priya, Chief Financial Officer
Every site's price is fixed for the term of the rollout. Equipment is priced per machine, so a lease that moves bands changes the number by a known amount. You pay fifteen percent on signing, eighty percent site by site as each gym is handed over, and five percent after the twelve-month defects period.
So cash leaves Pulse at the same pace gyms start taking members. The chart reads from the same schedule as the board.
Weekly payments in millions. The first bar is the signing payment.
04
Jo, Head of Member Experience
During the build, a Pulse-branded hoarding with the opening date on it and a QR code to the founding member offer. On day one, a gym that's been run, not just built. Nothing on this list is signed off until your opening manager ticks it with ours.
0 of 6 ticked. Try it, it's the list your opening manager gets.
Every line below can move or drop on its own, and each one says what changes when it does. The site fit-out is the same in every version. The total updates as you go.
$38,000,000
Fixed total for the rollout as set above
We'd sign it as it's set, at $38,000,000. Keep the overnight crews, because they're what holds day ninety. Leave signage with your brand team, who already have a supplier, and we'll fix their signs at handover for nothing.
Each bar runs from the first crew on site to the last door open in that region. The dots are opening days. Crews stand down on 25 December and 1 January, and that's already in the dates.
Each site's price holds for the whole rollout. It only moves if you change the scope, and any change is priced in writing within 48 hours.
$40,000 credited per site per day late, capped at ten percent of that site's price. Changes you asked for, and landlord delays you were told about in writing, don't count.
Fifteen percent on signing, eighty percent per site at handover, five percent at the end of the defects period.
Anything we built that fails in twelve months, we fix. Machine warranties pass straight to Pulse in your name.
Ironvale carries the insurance, the permits and the safety plan for every site. Your staff can walk any site at any time with the site manager.
Either side can stop the next site with fourteen days' notice. You pay for sites started, and nothing for sites that haven't.
Four things could move a date. Here's each one, who owns it and when we need it.
Nine leases still need landlord sign-off for night deliveries. We've drafted the letters. Without consent those sites go to day-only installs and open up to a week later.
Pulse property teamSend letters by 13 November
Four flagship sites need a supply upgrade and the utility hasn't confirmed dates. If one slips past day 40, we move that site to the North wave and tell you its new date the same day.
Ironvale with the utilityDates expected by 27 November
If any opening day moves, someone at Pulse updates the app and writes to members. We'd like one named person, and we'll give them fourteen days' warning of any change.
Jo's teamName a person by signing
Connected consoles log member workouts. Your IT team should confirm the data flows to the Pulse app only before we place the order.
Pulse ITConfirm by 6 November
That sends the first equipment order to the factory on Monday 9 November, puts crews in the first capital sites on 23 November and opens the first Pulse gym on Thursday 17 December.