Ardley State Parks RFP ASP-2026-031, Campsite and Cabin Reservation SystemPinecount response, submitted October 30, 2026
RESPONSE TO RFP ASP-2026-031
Ardley State Parks, Department of Natural Resources
Campsite and Cabin Reservation System
Open at 7:00.
Still open at 7:05.
Respondent Pinecount
Submitted October 30, 2026
Five-year price $8,400,000
Options as printed

A Closewell Studio example. Companies and figures are fictional.
pinecount for ArdleyState Parks
1Cover
$8,400,000
Ardley State Parks64 parks, 9,000 sites

Open at 7:00. Still open at 7:05.

Pinecount's response to RFP ASP-2026-031, a campsite and cabin reservation system for Ardley State Parks. Every one of your 9,000 sites bookable from a trail map, a fair line on opening morning, and a ranger's tablet that works at a gate with no signal.

SolicitationASP-2026-031
TermFive years, January 2027 to December 2031
Price$8,400,000
SubmittedOctober 30, 2026, valid 120 days

1Our letter, and where every point is answered.

Section 1 of the RFP, transmittal letter and the evaluation map

Dear evaluation panel,

On February 3, 2026, 140,000 people were waiting at 7:00 a.m. to book a summer at Ardley's parks. The old system was down four minutes later and stayed down until 10:44. You wrote that morning into this RFP, and we built this response around it.

Pinecount runs reservations for parks that sell out the minute they open. We'll bring every site onto one map, put opening morning behind a fair line that doesn't fall over, and give your rangers a tablet that checks in a family with no bars on the phone. Five years, one price, $8,400,000 as configured in Section 7.

We'd be glad to show the map live at orals.

Grace WhitlowChief Executive, Pinecount

RFP Section 6, evaluation criteria and weights

    2You told us what happened at 7:04.

    Section 2, understanding of the requirement

    The summer window opened at 7:00 a.m. The site was unavailable from 7:04 a.m. until 10:44 a.m. Families who had waited since 6:00 a.m. were sent to the back of no line at all.RFP ASP-2026-031, Section 2.1
    6:30The first 40,000 people refresh the home page
    7:00The summer window opens with 140,000 people waiting
    7:04The old system stops answering
    10:44It comes back, and the best weekends are gone to whoever refreshed fastest
    2,310Complaints to your office and to legislators that week
    Stay up on the busiest morning of the year.Section 3.2 answers it with a fair line and a lottery you can switch on park by park.
    Let people pick the site they want.Section 3.1 puts all 9,000 sites on a trail map you book from.
    Work at the gate, where the signal ends.Section 3.3 and the rangers' chapter in 4.3.

    3.1Book any site from the map.

    Section 3.1, booking and inventory. Wrenhollow Lake State Park, one of 64

    Drag sideways to see the whole park
    Open this weekend Booked Yours Water Trail
    Tap any open site on the map. You'll see the pad, the shade, the walk to the water and the price for the weekend, and you can book it here.

    3.2Run February 3 again.

    Section 3.2, high-demand release. Each dot is 1,000 people

    Drag the clock from 6:45 to 9:00. On the left, the morning as it went. On the right, the same 140,000 people in a virtual line that hands out places at random to everyone there by 7:00, so refreshing faster gets you nothing.

    6:45a.m.
    February 3, 2026The old system
    0waiting
    0reached booking
    Upsite status
    The same morning on PinecountVirtual line
    0in line
    0reached booking
    7:58everyone through by

    Modeled from the arrival counts in RFP Section 2.1. The line admits 2,400 people a minute, the rate we'll prove in the September 2027 load test at three times February 3 traffic. Lottery entries close two weeks before the window and winners book from a private link.

    3.3One family's trip, from 7:00 to the campfire.

    Section 3.3, visitor journey and field operations. Scroll

    1. January 14, 2027, 7:00 a.m.Maya joins the line from her phone at 6:52. At 7:00 she's given place 3,812, with a clock that tells her the truth.
    2. 7:06 a.m.She books B-14 at Wrenhollow Lake for July 9 to 11. The permit carries her plate, so nobody prints anything.
    3. July 6, three days outA text with gate hours, the burn ban, and a one-tap way to give back a night someone else can use.
    4. July 9, 4:40 p.m.No bars at the gate. Luis reads her plate, his tablet finds the reservation from the copy it took overnight, and she's through in 22 seconds.
    5. July 11, 10:55 a.m.She checks out on the post. B-14 is back on the map in under a minute, and the next family on the waitlist gets a text.

    4One answer for each office on the panel.

    Section 4, responses to the evaluating offices. Procurement's answer is the matrix in Section 5

    Each office asked us something different in the pre-proposal conference. Each gets its own page and a tool to check our answer with Ardley's numbers.

    4.1Is it fair to Ardley families?

    RFor Ruth, State Parks DirectorScored under criterion 1, technical approach

    Nonresidents booked 39 percent of last summer's weekend nights, by your count in Section 2.4. Pinecount lets you open the window to Ardley households first, for as many days as your office decides. It's a setting you change, with no change order and no call to us.

    61%

    of summer weekend nights booked by Ardley households, in our model of last summer's bookings

    Ardley householdsResidents first for 0 daysVisitors from out of state

    4.2What do we connect, and can we leave?

    DFor Dev, Chief Information Officer, Department of Natural ResourcesScored under criteria 2 and 3

    Pick the connections you want at launch. Each one shows who builds it and how long it takes, against the nine months we have before the first opening morning on Pinecount.

      0 weeks
      Build start, February 2027October 2027 go-live

      And if you leave. A full copy of reservations, customers and site data reaches your own state storage every night, in open formats. If Ardley moves on in 2031, we run both systems side by side for 90 days at no charge.
      Wrenhollow gate, tablet 3
      41checked in today
      0waiting to sync

      4.3What happens at my gate when the signal drops?

      TFor Tomas, Chief Ranger, and the 64 park superintendentsScored under criterion 5, field operations

      Every tablet takes a copy of the day's arrivals overnight. Cut the signal and keep checking cars in. Nothing waits on the network, and nothing is lost when it comes back.

      4.4What the state pays, in plain words.

      JFor the Joint Budget CommitteeScored under criterion 4, cost

      The state pays Pinecount $8,400,000 over five years. Most of it comes in the first year, when we build and move eleven years of records. Ardley sets its own booking fee. Every dollar of that fee on about 410,000 reservations a year comes back to the parks fund, so you can see what the system costs the general fund once fees are counted.

      $2per booking
      20272028202920302031
      Net cost to the general fundCovered by the booking fee

      5Every requirement, our answer, and where to find it.

      AFor Alma, Director of ProcurementRequirements from RFP Attachment B, in its order
      Req.RequirementOur responseSectionStatus

      6The climb to the first opening morning.

      Section 6, implementation plan and schedule. Tap a marker

      Nine months of building, a pilot in six parks over the summer, a load test at three times February 3, and all 64 parks live by October 2027. The first summer window on Pinecount opens January 14, 2028.

      Mile 0

      Award

      7The cost proposal, line by line.

      Section 7 and Form B, cost proposal. Five-year fixed price

        Form B total, five years$8,400,000
        20272028202920302031

        8Terms in plain words, and what we don't know yet.

        Section 8, contract terms, exceptions and assumptions. Full redline in Appendix C

        1. Ardley owns every record.Reservations, customers, site data and history are the state's. A full copy reaches your storage every night.
        2. Opening morning is a promise with money behind it.If the booking site is unavailable for more than five minutes during a release window, we credit 10 percent of that year's platform fee.
        3. The price is fixed for five years.No increase for more parks, more sites or more bookings unless Ardley adds a park by statute.
        4. Payment card data never touches state systems.Pinecount holds the compliance burden and gives Information Security our annual audit report.
        5. One exception, stated in Section 5.We host in the cloud only. We don't offer the on-premise option in requirement T-14.
        6. Either side can leave for cause with 90 days' notice,and we run both systems side by side during the handover at no charge.

        Open questions

        Things we can't settle until we're inside your systems. We'd rather say so now.

        How clean are eleven years of site records?

        Your inventory lists 9,000 sites, and our survey line in Section 7 measures every pad. If the survey finds more than 5 percent of records wrong, we'll show you the list before we migrate, and the schedule holds.

        Will Treasury's payment gateway be ready by June?

        The gateway upgrade sits with the Treasurer's office. If it slips, we take cards through our own processor for the pilot and switch over with no change to campers.

        Which 12 parks go to the lottery?

        That's Ruth's call, and the panel should make it before the 2028 window. We've modeled the 12 with the most sold-out weekends in your Section 2 data.

        9The panel's questions, answered and dated.

        Section 9, clarifications and addenda log. Newest first

        1. What happens to someone who arrives at 7:03?

          They join the back of the line in the order they arrive. The random draw covers everyone who's there by 7:00, so nobody gains by arriving at 6:00 and nobody loses by arriving at 6:59.

          Panel question, Dev
        2. Can superintendents hold sites back for maintenance?

          Yes. Any site can be closed from the tablet for a date range, with a reason the public sees on the map.

          Panel question, Tomas
        3. Addendum 3 adds the lottery as an optional line.

          Priced as its own line in Section 7, so it can come out without touching anything else.

          Addendum 3, acknowledged
        4. Addendum 2 requires Spanish at launch.

          Spanish is ready at launch. Hmong follows in month four, shown as Partial on requirement T-19.

          Addendum 2, acknowledged
        5. Addendum 1 moves the due date to October 30.

          Response submitted October 30, 2026.

          Addendum 1, acknowledged

        Ask the panel's question here

        This example doesn't send anything. Your question appears in the log on this page only.

        10Forms signed. Orals on November 18.

        Section 10, required forms and the next step

        • A
          Proposal signature pageSigned by Grace Whitlow, Chief Executive
          Signed
        • B
          Cost proposal formSection 7, printed with the options chosen
          Attached
        • C
          Non-collusion affidavitNotarized October 27, 2026
          Signed
        • D
          Small business participation planTwo Ardley firms, 14 percent of the contract value
          Attached
        • E
          Accessibility conformance reportBooking site and ranger tablet app, WCAG 2.2 AA
          Attached

        Pick our slot for orals.

        The panel meets on November 18, 2026. We'll bring the map on the big screen and run February 3 live.

        Pick a time and we'll hold it.

        Required forms

        Form A, Proposal signature page

        The respondent agrees to the terms of RFP ASP-2026-031 as qualified in Section 8.

        SignatureName and titleDate
        Form B, Cost proposal form

        Five-year fixed price as configured in Section 7. Total $8,400,000.

        SignatureDate
        Form C, Non-collusion affidavit
        AffiantNotaryDate
        Form D, Small business participation plan
        SignatureDate
        Form E, Accessibility conformance report
        SignatureDate